News

New: ‘Fliplight’, pop-up display. Only now 50% off!

New: ‘Fliplight’, pop-up display. Only now 50% off!

Vlastuin introduces a new mobile pop-up display, the Fliplight. An excellent choice for any exhibition, promotion, showroom or retail environment. Lightweight and foldable display As the name ‘Fliplight’ indicates, the display is lightweight and easy to unfold only with a few quick moves. The Fliplight is beautifully illuminated and delivered in a handy bag. The display image is easy to replace and makes the display suitable for multiple-use. Several options are available: an oval totem, a double tradeshow desk which…

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Promotion for Soudal around the Tour de France

Promotion for Soudal around the Tour de France

For two years now, Vlastuin organizes an exclusive summerpromo for Soudal. In the run-up to the Tour the France, there is promotion in every do-it-yourself-store (DIY store) in 22 countries, from Belgium to Australia. Worldwide increase of brand awareness To enlarge its brand awareness, Soudal has been sponsor of several cycling events in recent years. With success, in particular for the Worldtour cycling team Lotto-Soudal. Sport stands for emotion and with this promotion, Soudal knows how to reach their target…

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A ‘world of beer’ for Jumbo Leussink

A ‘world of beer’ for Jumbo Leussink

The Jumbo-affiliate of the brothers Niek and Tijn Leussink, at Haaksbergen, has undergone a complete transformation. On the 30th of August (2017), the doors of their new Jumbo food store were opened. They wanted to reposition their supermarket from a store with a community-reach into a store with a regional function by transforming their supermarket into a place where food & drinks, experience and grocery shopping meet. Vlastuins expertise and experience was very welcome in the process of realizing this….

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From a small request to an extensive project

From a small request to an extensive project

Having the right materials to work with is important to any handyman, whether he is an amateur or a professional. Nobody wants to see their newly installed cabinet falling down. Fischer is the market leader in the branch of ‘fixing systems’. They are a German family business with offices worldwide. When fischer was ready to introduce their new product, DUOPOWER (a plug which is suitable for numerous materials) they were looking for a display to go with it. Fischer contacted…

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Bringing attention to new flavours

Bringing attention to new flavours

When you launch a new product, you want to make sure that as many people and companies possible take notice. There are numerous ways to do so. Setting up a sample-pack campaign is one of them. To succeed in such an action, you must have special packaging to turn such a small sample into an actual experience. The Douwe Egberts sample packs are a good example of such packaging. Douwe Egberts is an established company, with a rich history. Brands like Pickwick,…

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Dry sausage category make-over at Cora

Dry sausage category make-over at Cora

As a store, you want all your products to have their own place and attention. The Belgian supermarket Cora agreed to this. Their dry sausage shelving formed a confusing set of different types and brands of sausages. Imperial Meat Products, market leader in dry saugsage, took the initiative to give this category a make-over. For this project, we have worked with the Belgian company Berlin. There were several objectives to achieve with this metamorphosis: Drive sales; Increase visibility of the dry…

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A new visual identity

A new visual identity

During the celebration of our 50th anniversary at the Van Nelle Factory in Rotterdam, we revealed our new corporate identity with a matching new logo. Dennis Veeken (Onwijs Reclame) has designed both. The pre-existing six icons form the basis for the new identity and logo. These represent Vlastuins core business: Packaging, POS Displays, Digital Signage, Stopping Power, Instore Solutions and Ownership. However, Ownership does not stand for what we do, but for how we do it. By adding a slant…

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We celebrated our 50th anniversary!

We celebrated our 50th anniversary!

On the 20th of April, Vlastuin celebrated its 50th anniversary at the Van Nelle Factory in Rotterdam (UNESCO). In the presence of clients, suppliers, friends and family, we looked back at the past. But we mostly looked into the future of retail solutions. The Van Nelle Factory is a beautiful backdrop for this festive day. Van Nelle was also one of Vlastuin’s first clients, which binds the past and future nicely together. The strength of Vlastuin was shown in the…

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Annual review 2016

Annual review 2016

Last year has been a good year. We have gotten the chance to work on some amazing projects and we have been able to come up with new ideas and solutions for our customers. One of these ideas even got us an award! We would like to take you by the hand and walk you through a few of our favourite projects and best results of the year 2016. Zespri For Zespri we designed a enormous kiwifruit with built-in tablet,…

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Case: Carrefour chocolate category

Case: Carrefour chocolate category

We recently realized a make-over of the chocolate category in stores of both Carrefour and Cora. An extensive project with impressive results that caught the interest of the editors of Shopper Marketing Update. After an interview with Carrefour, Mondelēz International and Vlastuin they wrote an interesting article about low profile versus luxury materials, the consumer decision tree and piquing people’s interest. By Hugo Schrameyer: The Belgian branch of French retail giant Carrefour experienced an important period of transformation in 2010. Challenges had…

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