Brand experience in the Playmobil category
Together with Playmobil, Vlastuin has developed a category lighting that can be adapted locally to the length and shape of the category. An infinite Playmobil branding instore can be mounted in different ways with LED panels and a printed textile banner.
The LED lighting with banner is adjustable to length, which is unique for this type of branding. Mounting is possible on the wall, rack, shelf or any in-store application; the system is universal. A two-sided LED panel has been developed for the midshop branding, with Playmobil branding on both sides. This system can also be customized for various types of midshop gondolas.
The lighting category is currently being rolled out at the Müller stores in Germany and provides an extra brand experience in the Playmobil shop-in-shop experience.
Contact us for more information.
