Elton produces 1500 different door and window articles for both suppliers in the builing and the DIY market. But how do you make sure the consumer chooses the right solution?
Not that long ago, Elton created the opportunity to place an Ellen shelf presentation in a BAUHAUS location in Groningen. For Elton this pilot was a spring board for expansion to other DIY retailers. For the realisation of the display Elton contacted Vlastuin.
The end restult is a permanent display combining the products for both the professional and the DIY market. It it possible to buy profiles per meter, but rolls of 25 meter are also available. To help customers find the products they need, solutions like display cars and productsheets were added. The different segments were also clearly defined. A Kiosk Player completes the design, because this solution does not only help the customer find the right products, it also collects customer data en provides regular reports.