Multifunctional and interactive display.
At several retailers in the Netherlands, the Grolsch “Mini Brewery experience” display will be visible this year. It is a multifunctional and interactive display. Completely in line with the style of the real brewery and designed to create a shopper experience, to be compactly transported, set up easily and easily transformed in new shopper stimulations for future concepts.
The Grolsch “Mini Brewery experience” display is multifunctional and shopper interactive. The style is completely in line with the real Grolsch Test Brewery, where the development of new specialty beers takes place. With the transformation in the design of stained glass, neon letters and tiles, the real brewery is simulated instore as much as possible. On a big touchscreen, the customer discovers the characteristics of the specialty beers and at the other side a virtual meeting with the master brewer can be made.