Launch of makeup brand Divage at Etos

Launch of makeup brand Divage at Etos

The Italian makeup brand Divage was launched in the Netherlands in late June by the Dutch distributor TRIND Cosmetics. It is exclusively available at a limited number of Etos stores in an especially developed makeup display. A reference display previously developed for Divage has been optimized in appearance and functionality, all done in close contact with the client. Divage stands for high quality and that is exactly what the furniture radiates.


With all different types of makeup displayed in the furniture, clear navigation is of great importance. The products are clearly visible, arranged in a well-organized way. Information, product experience and prices are communicated on the shelves. The lighting has also been taken care of, making sure the colors of the makeup are optimally displayed. Presentation elements can easily be adjusted by the store staff, making the display future-proof.

Modern and elegant

The hot spot image in the middle of the display is the heart of the design and creates atmosphere and brand experience. The result is a sleek, modern and well-arranged piece of furniture, elegant and functional, in which the Divage products stand out.

All from a single source

Because we have design, prototyping and production in-house, this project could be realized in a short period of time. The success of a project like this is the interaction with all parties involved: retailer, builders and customer.

Diederik Goes from TRIND Cosmetics: “The collaboration with Vlastuin is going very well, especially considering the rush in which this project was developed. The feedback we are receiving is very positive and the first results are promising.”