For the third year in a row, the special HEMA chocolate letter displays are instore showing  three types of letters, optimally protected and presented. John Huissteden, packaging specialist and already working at HEMA for 37 years: “The displays are developed in collaboration with Vlastuin and two chocolate manufacturers and extensively tested on the logistic demands. In order to fit the entire alphabet in one display, it is slightly higher than the regular shelves, making stability extra important. The trays are…

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For 2018 Mondelēz Belgium planned a campaign around the international marketing theme “Do you speak Oreo?“. In a commercial, the American cookie is recommended by the American actor Owen Wilson in Dutch and French. The Belgians are addressed in their only language and Belgian symbols like Manneken Pis, Belgian chip shops and cones have a central role in the campaign. Based on the campaign and it’s symbols, a retail concept was developed after some brainstorm sessions with Simen Verbiest, category…

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Thomas Gerritzen ACCOUNT MANAGER We are happy to inform you about our new Account Manager Thomas Gerritzen. Combining design, communications and digital applications knowledge, he has a strong sense of bringing together the right disciplines. NICE TO KNOW In his previous job Thomas worked as Event Manager, creating the link between the customer and colleagues, hosting and presenting big events. Also, as a hobby photographer, he likes spending his time capturing unforgettable moments at events like concerts. Born and raised in Amersfoort,…

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In a pop-up store in Amsterdam, an extraordinary product was sold during a couple of weeks: world peace in a box. Several designs were offered, for example to give as a present. Vlastuin delivered digital screens to this pop-up store, used by the organisation of this shop to further emphasize their message interactively. More info on www.wereldvredestore.nl  Customer: Matise Amsterdam.

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Already for 36 years, Vlastuin is located in the ‘Koetshuys’ in Baarn, built in 1891. Just like our activities are continuously developing, our office is also ready for a next phase. Temporary address: until Thursday Januari 31 To ensure our activities and service during the construction work, we are located on the address below from Monday September 10 until Januari 31: Vlastuin Nijverheidsweg Noord 60-33 3812 PM Amersfoort the Netherlands Of course, you can also reach us by phone and…

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Look-O-Look’s Sweet Candy Deal and Candy Hot Dog are both fun, recognizable gifts that get attention instore by their unique shape. For these two new products in the take away range, Vlastuin developed the packaging solutions. The packaging for these products is designed to emphasize a take away appearance. Specific requirements were taken into account regarding the fixation of the candy, stability, food approved packaging and the need to fit the existing Shelf Ready Packaging. To show the candy and…

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