New highlight in the collaboration between Rituals and Vlastuin

Rituals recently opened its new brand experience store in Amsterdam: House of Rituals. The latest in-store techniques and eye-catching interior, combined with an eye for commerce, have resulted in a unique and acclaimed store. Vlastuin is proud to have been able to contribute to this unique project.

Despite the project being in the middle of the corona era, Richard Lems – Director of Format & Design at Rituals – is enthusiastic about the process: “While devising the in-store solutions for the House of Rituals project, the corona crisis broke out. Fortunately, in collaboration with Vlastuin and other partners, we were already far in the development of various new in-store solutions. ”

Richard continues: “Everything always comes together at Vlastuin. We have excellent interior and lighting partners, and Vlastuin functions optimally as a pivot in the web. They have the in-house expertise to merge the various disciplines. Digital, technology, interior and light, not to mention commerce! That’s where their strength really lies. They also like to take on the challenge of developing something that is not yet there. I am thinking, for example, of the Ice Cube display that we made for the opening of House of Rituals. ”

The beautiful result of the Rituals brand experience store can now be seen in Amsterdam. Unfortunately it is now temporarily closed due to the COVID19. At Vlastuin, we are proud of the collaboration with Rituals and other partners such as Hamers Totaal, Lichtplanners, First Impression and Harmeling.