Rituals unveils the seemingly meaningless moments we all tend to overlook and reminds you to experience them with joy and to bring balance to body and mind. One of Rituals’ collections it the renewed Ritual of Samurai for men, inspired by the grooming traditions of the ancient Japanese warriors, which is all about strength, control and self-assurance.

For a limited number of Rituals shops, Vlastuin recently developed the Samurai game, testing your focus instore. Everyone that manages to complete the game successfully has a chance to win a Rituals mini foam. At the same time, the game adds entertainment to the shop, for example while waiting until the perfect gift is selected.

The game is easily moved, was realised within a short period and combines several materials and techniques. Successfully fitting the brand and product and the shopper is using the game enthusiastically.