News

Opportunities, creation and the practical detailing, summed up in a study programme Two thirds of all our purchasing choices are made in the store, and at the same time a packaging is assessed within 2 seconds on average. Gift packaging offers many opportunities to present a product in a unique manner for a special target group, or linked to a specific (seasonal) moment, so that the product gains attention and attracts buyers. During her study programme at Vlastuin, student Anouk…

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Price favourites presented in flexible and sustainable display system Mr. Flexx can be admired in more than 400 Albert Heijn supermarkets as of mid-October. This most flexible and sustainable display system will be deployed for the ‘AH Price favourites’. These are more than 1,000 products, both fresh and for the store cupboard, of good quality at the lowest price. Specially developed version A frame made from 100% recyclable ABS was specially designed in the Albert Heijn corporate style for this…

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From the beginning of September, Wesley van den Bedem joined our team as Senior Project Manager. We would like to introduce him to you. With more than 15 years of retail experience, the in-store world is far from unknown territory for Wesley. He began his career as a layout draughtsman at A.S. Watson and then developed into a project coordinator for formula design and a space manager. Over the past few months, he has been working on branch concepts and…

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Stoopen & Meeûs, a Belgian family firm with a proud history, has been around for no less than 125 years by now, making it one of the oldest companies in Antwerp. Thanks to the many years of experience, Stoopen & Meeûs sells pigments, colourings and mineral finishes in more than 40 countries. Source of inspiration More or less unique in this market is the development of an inspiration corner for the wholesale/specialty segment trade, the purpose being to inspire clients,…

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This Sunday September 8th, Vlastuin entrepeneurs Harro and Cornelis will swim with their family during the Amsterdam City Swim to raise money for research of ALS and the quality of life of ALS patients. Amsterdam City Swim The Amsterdam City Swim is based on an event in 2011 when 14 friends swam through the narrow passage between the Aegean Sea and the Sea of Marmara called the Hellespont for their friend who was diagnosed with ALS. Ever since, the event…

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Since mid-May, Vlastuin has gained a design star with Claire de Zoete. She is no stranger, because 3 years ago, she worked as a Project Manager for some time with us. We take pleasure in introducing her to you. Background Claire has studied interior architecture at the academy of art: the profession that already interested her as a child, when she regularly urged her parents to renovate and was already realising her ideas on a miniature scale. With wide-ranging experience…

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The Italian makeup brand Divage was launched in the Netherlands in late June by the Dutch distributor TRIND Cosmetics. It is exclusively available at a limited number of Etos stores in an especially developed makeup display. A reference display previously developed for Divage has been optimized in appearance and functionality, all done in close contact with the client. Divage stands for high quality and that is exactly what the furniture radiates. Future-proof With all different types of makeup displayed in…

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Soon we are introducing a new, flexible system, a sustainable POS solution. With a limited number of parts, a maximum flexibility in presentation and instore impact is achieved. Because of the reusable character of the POS display, up to 86% CO2 is saved compared to cardboard displays. In addition, this solution is a significant cost saving for our customers and a huge gain of time in preparing new campaigns. Watch the video below, already showing the new prototype.  

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Are you curious about the renovation of our office, the ‘Koetshuys’, built in 1891? We would like to give you an update. After the renovation of the facade and work done to create a more sustainable building, the finishing touch is being made on the interior, where the historical character  of the building is having a central role. In photo’s and video below, you can have a look behind the scenes.                  …

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Rituals unveils the seemingly meaningless moments we all tend to overlook and reminds you to experience them with joy and to bring balance to body and mind. One of Rituals’ collections it the renewed Ritual of Samurai for men, inspired by the grooming traditions of the ancient Japanese warriors, which is all about strength, control and self-assurance. For a limited number of Rituals shops, Vlastuin recently developed the Samurai game, testing your focus instore. Everyone that manages to complete the…

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