News

  Inspiration from Leo van de Polder We are literally going off-line in the port of Scheveningen, the new home base of Leo van de Polder, Global Development Director at Shop! With many years of retail experience under his belt, he explains his vision of current developments. EXECUTION IS THE HERO Whether we’re talking Europe, the US or China, the discussion everywhere mainly focuses on online, off-line and omnichannel; it’s a worldwide thing. The challenge facing retailers, brand manufacturers, producers…

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On Friday February 1st, we are moving back to our office in Baarn. These last months a lot of work has been done on the ‘Koetshuys’ preparing it for the next phase and we are looking forward to going back to our renewed ‘home’. From February 1st onwards our address is:  Vlastuin Guldenhoflaan 25 3743 AS Baarn Until January 31st we are located on our temporary address: Vlastuin Nijverheidsweg Noord 60-33 3812 PM Amersfoort Of course, you can also reach…

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The new year has started vigorously with a silver Superstar Award for our reusable Multi Display 2.0 prototype. For the 25th time the Superstar Awards were organised in cooperation with Viscom Düsseldorf, Europa’s tradeshow for visual communication from 8 until 10 January 2019. In total 93 displays were nominated and we are proud to have won silver in the category Prototype. CO2 reduction Multi Display offers a resource saving alternative for the traditional cardboard displays. A modular system, produced from…

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For the third year in a row, the special HEMA chocolate letter displays are instore showing  three types of letters, optimally protected and presented. John Huissteden, packaging specialist and already working at HEMA for 37 years: “The displays are developed in collaboration with Vlastuin and two chocolate manufacturers and extensively tested on the logistic demands. In order to fit the entire alphabet in one display, it is slightly higher than the regular shelves, making stability extra important. The trays are…

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For 2018 Mondelēz Belgium planned a campaign around the international marketing theme “Do you speak Oreo?“. In a commercial, the American cookie is recommended by the American actor Owen Wilson in Dutch and French. The Belgians are addressed in their only language and Belgian symbols like Manneken Pis, Belgian chip shops and cones have a central role in the campaign. Based on the campaign and it’s symbols, a retail concept was developed after some brainstorm sessions with Simen Verbiest, category…

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Thomas Gerritzen ACCOUNT MANAGER We are happy to inform you about our new Account Manager Thomas Gerritzen. Combining design, communications and digital applications knowledge, he has a strong sense of bringing together the right disciplines. NICE TO KNOW In his previous job Thomas worked as Event Manager, creating the link between the customer and colleagues, hosting and presenting big events. Also, as a hobby photographer, he likes spending his time capturing unforgettable moments at events like concerts. Born and raised in Amersfoort,…

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In a pop-up store in Amsterdam, an extraordinary product was sold during a couple of weeks: world peace in a box. Several designs were offered, for example to give as a present. Vlastuin delivered digital screens to this pop-up store, used by the organisation of this shop to further emphasize their message interactively. More info on www.wereldvredestore.nl  Customer: Matise Amsterdam.

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Already for 36 years, Vlastuin is located in the ‘Koetshuys’ in Baarn, built in 1891. Just like our activities are continuously developing, our office is also ready for a next phase. Temporary address: until Thursday Januari 31 To ensure our activities and service during the construction work, we are located on the address below from Monday September 10 until Januari 31: Vlastuin Nijverheidsweg Noord 60-33 3812 PM Amersfoort the Netherlands Of course, you can also reach us by phone and…

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Look-O-Look’s Sweet Candy Deal and Candy Hot Dog are both fun, recognizable gifts that get attention instore by their unique shape. For these two new products in the take away range, Vlastuin developed the packaging solutions. The packaging for these products is designed to emphasize a take away appearance. Specific requirements were taken into account regarding the fixation of the candy, stability, food approved packaging and the need to fit the existing Shelf Ready Packaging. To show the candy and…

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For Bayer Garden’s natural weed remover, Vlastuin developed a shelf decoration with use of our modulair mounting DecoSmart system. The product’s most important USP’s are visualised in a prominent way. Natria Flitser removes weeds on the pavement very effectively, showing result very quickly, already in three hours. The product contains 100% natural active ingredients and is best used in the growing season between March and September. By using an eye-catching visualisation of the benefits, this seasonal product becomes top of…

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