Our expertise




digital Signage




POS displays


stopping power


instore solutions

project-management & sourcing

concept & shopper-marketing

What we are?

As a dynamic family owned company we are already for over 55 years involved in finding solutions for our customers questions and challenges. Product packaging or POS concept, or digital solutions and many other requests are the basic elements that challenge our team in creation and inspiration
“Our mission is to create innovative instore promotions, POS concepts
and product packaging of any kind. We develop, create and produce successful solutions to help retailers and brands in different retail environments gain market share, raise turnover, follow or set trends and help anticipate on shopper behavior and needs.”



Corporate Social Responsibility is a starting point for cooperating  


Vlastuin has a large network of partners within and outside Europe whit added value of our partners



Vlastuin is member of the SHOP Enhancing Retail organisation  


What we deliver

In-store POS solutions for every challenge

Packaging and displays have been at the foundation of our company for 50 years. But Vlastuin also thinks ahead, with future-proof solutions in digital signage, shop-in-shop, and category approach.

  • Packaging
  • Displays
  • POS stopping power tools
  • Category management & presentation
  • Shop-in-shop
  • Digital signage


What sets us apart

Vlastuin makes the difference

Vlastuin has for many years been a regular at quite a few leading brands in FMCG, fashion, DIY, perfume, and cosmetics, as well as in the retail sector – in Belgium, the Netherlands, and far beyond. Our formula for success? A balance between creativity, pragmatism, and experience.

Tailor-made solutions & teamwork

Our team always strives for a personal approach and a customer relationship worthy of the name “partnership”. Our driven, hands-on staff will listen, think with you, and lessen the workload where necessary.


Our customers



Our latest news

Retail Displays with maximum flexibility, cost saving and sustainability

Baarn, October 2021 – Over a 12-month period, Mr. Flexx®, the multifunctional, reusable display by Vlastuin, has proven that the advantages of enhanced retail sales, cost savings and sustainability can indeed go hand-in-hand. The success of Mr. Flexx® is translating into growing interest at home and abroad. More and more retailers and brands are making conscious choices based on more sustainable deployment of packaging materials and energy, in combination with the display and sales functionality.  Leading retailers in the Benelux...
27 October Read more

Vlastuin and STI nominated for a Sustainability Award

The new packaging line for One For All remote controls from Universal Electronics (UEI) is so eco-revolutionary that the jury of the Packaging Europe Sustainability Awards nominated the project in the Driving the Circular Economy category. The new cardboard eco-pouch, which has made way for all plastic blister packaging, is a design by Vlastuin together with partner STI. Due to the paper composition of the product, the eco-pouch significantly reduces material-related emissions. For the new Evolve remote control alone, that...
10 June Read more

Cardboard instead of plastic: Universal Electronics opts for sustainable packaging

Almost a third of all remote controls sold worldwide come from Universal Electronics. To make the electronics retail trade more sustainable, the global player has exchanged plastic packaging for cardboard. Together with our German partner STI group, we have developed a new sustainable packaging solution for UEI’s One For All range of remote controls. From now on only paper instead of plastic! This new packaging significantly reduces CO2 emissions on a material basis; for the popular Evolve remote control that...
19 April Read more

New highlight in the collaboration between Rituals and Vlastuin

Rituals recently opened its new brand experience store in Amsterdam: House of Rituals. The latest in-store techniques and eye-catching interior, combined with an eye for commerce, have resulted in a unique and acclaimed store. Vlastuin is proud to have been able to contribute to this unique project.Despite the project being in the middle of the corona era, Richard Lems – Director of Format & Design at Rituals – is enthusiastic about the process: “While devising the in-store solutions for the...
22 December Read more