Our expertise




Digital Signage




POS Displays


Stopping Power


Instore Solutions

Project-management & Sourcing

Concept & Shopper-marketing

What we are?

As a dynamic family owned company we are already for over 50 years involved in finding solutions for our customers questions and challenges. Product packaging or POS concept, or digital solutions and many other requests are the basic elements that challenge our team in creation and inspiration
“Our mission is to create innovative instore promotions, POS concepts
and product packaging of any kind. We develop, create and produce successful solutions to help retailers and brands in different retail environments gain market share, raise turnover, follow or set trends and help anticipate on shopper behavior and needs.”



Corporate Social Responsibility is a starting point for cooperating  


Vlastuin has a large network of partners within and outside Europe whit added value of our partners



Vlastuin is member of the SHOP Enhancing Retail organisation  


What we deliver

In-store POS solutions for every challenge

Packaging and displays have been at the foundation of our company for 50 years. But Vlastuin also thinks ahead, with future-proof solutions in digital signage, shop-in-shop, and category approach.

  • Packaging
  • Displays
  • POS stopping power tools
  • Category management & presentation
  • Shop-in-shop
  • Digital signage


What sets us apart

Vlastuin makes the difference

Vlastuin has for many years been a regular at quite a few leading brands in FMCG, fashion, DIY, perfume, and cosmetics, as well as in the retail sector – in Belgium, the Netherlands, and far beyond. Our formula for success? A balance between creativity, pragmatism, and experience.

Tailor-made solutions & teamwork

Our team always strives for a personal approach and a customer relationship worthy of the name “partnership”. Our driven, hands-on staff will listen, think with you, and lessen the workload where necessary.


Our customers



Our latest news

HEMA chocolate letter display

For the third year in a row, the special HEMA chocolate letter displays are instore showing  three types of letters, optimally protected and presented. John Huissteden, packaging specialist and already working at HEMA for 37 years: “The displays are developed in collaboration with Vlastuin and two chocolate manufacturers and extensively tested on the logistic demands. In order to fit the entire alphabet in one display, it is slightly higher than the regular shelves, making stability extra important. The trays are...
12 November Read more

Oreo Event “Do you speak Oreo”?

For 2018 Mondelēz Belgium planned a campaign around the international marketing theme “Do you speak Oreo?“. In a commercial, the American cookie is recommended by the American actor Owen Wilson in Dutch and French. The Belgians are addressed in their only language and Belgian symbols like Manneken Pis, Belgian chip shops and cones have a central role in the campaign. Based on the campaign and it’s symbols, a retail concept was developed after some brainstorm sessions with Simen Verbiest, category...
12 November Read more

The team is growing

Thomas Gerritzen ACCOUNT MANAGER We are happy to inform you about our new Account Manager Thomas Gerritzen. Combining design, communications and digital applications knowledge, he has a strong sense of bringing together the right disciplines. NICE TO KNOW In his previous job Thomas worked as Event Manager, creating the link between the customer and colleagues, hosting and presenting big events. Also, as a hobby photographer, he likes spending his time capturing unforgettable moments at events like concerts. Born and raised in Amersfoort,...
12 November Read more

World peace in a box

In a pop-up store in Amsterdam, an extraordinary product was sold during a couple of weeks: world peace in a box. Several designs were offered, for example to give as a present. Vlastuin delivered digital screens to this pop-up store, used by the organisation of this shop to further emphasize their message interactively. More info on www.wereldvredestore.nl  Customer: Matise Amsterdam.
12 November Read more