Our expertise




Digital Signage




POS Displays


Stopping Power


Instore Solutions

Project-management & Sourcing

Concept & Shopper-marketing

What we are?

As a dynamic family owned company we are already for over 50 years involved in finding solutions for our customers questions and challenges. Product packaging or POS concept, or digital solutions and many other requests are the basic elements that challenge our team in creation and inspiration
“Our mission is to create innovative instore promotions, POS concepts
and product packaging of any kind. We develop, create and produce successful solutions to help retailers and brands in different retail environments gain market share, raise turnover, follow or set trends and help anticipate on shopper behavior and needs.”



Corporate Social Responsibility is a starting point for cooperating  


Vlastuin has a large network of partners within and outside Europe whit added value of our partners



Vlastuin is member of the SHOP Enhancing Retail organisation  


What we deliver

In-store POS solutions for every challenge

Packaging and displays have been at the foundation of our company for 50 years. But Vlastuin also thinks ahead, with future-proof solutions in digital signage, shop-in-shop, and category approach.

  • Packaging
  • Displays
  • POS stopping power tools
  • Category management & presentation
  • Shop-in-shop
  • Digital signage


What sets us apart

Vlastuin makes the difference

Vlastuin has for many years been a regular at quite a few leading brands in FMCG, fashion, DIY, perfume, and cosmetics, as well as in the retail sector – in Belgium, the Netherlands, and far beyond. Our formula for success? A balance between creativity, pragmatism, and experience.

Tailor-made solutions & teamwork

Our team always strives for a personal approach and a customer relationship worthy of the name “partnership”. Our driven, hands-on staff will listen, think with you, and lessen the workload where necessary.


Our customers



Our latest news

Claire de Zoete – back with Vlastuin

Since mid-May, Vlastuin has gained a design star with Claire de Zoete. She is no stranger, because 3 years ago, she worked as a Project Manager for some time with us. We take pleasure in introducing her to you. Background Claire has studied interior architecture at the academy of art: the profession that already interested her as a child, when she regularly urged her parents to renovate and was already realising her ideas on a miniature scale. With wide-ranging experience...
18 July Read more

Launch of makeup brand Divage at Etos

The Italian makeup brand Divage was launched in the Netherlands in late June by the Dutch distributor TRIND Cosmetics. It is exclusively available at a limited number of Etos stores in an especially developed makeup display. A reference display previously developed for Divage has been optimized in appearance and functionality, all done in close contact with the client. Divage stands for high quality and that is exactly what the furniture radiates. Future-proof With all different types of makeup displayed in...
17 July Read more

Innovative POS Display

Soon we are introducing a new, flexible system, a sustainable POS solution. With a limited number of parts, a maximum flexibility in presentation and instore impact is achieved. Because of the reusable character of the POS display, up to 86% CO2 is saved compared to cardboard displays. In addition, this solution is a significant cost saving for our customers and a huge gain of time in preparing new campaigns. Watch the video below, already showing the new prototype.  
27 June Read more

Update renovation

Are you curious about the renovation of our office, the ‘Koetshuys’, built in 1891? We would like to give you an update. After the renovation of the facade and work done to create a more sustainable building, the finishing touch is being made on the interior, where the historical character  of the building is having a central role. In photo’s and video below, you can have a look behind the scenes.                  ...
20 June Read more