Our expertise




Digital Signage




POS Displays


Stopping Power


Instore Solutions

Project-management & Sourcing

Concept & Shopper-marketing

What we are?

As a dynamic family owned company we are already for over 50 years involved in finding solutions for our customers questions and challenges. Product packaging or POS concept, or digital solutions and many other requests are the basic elements that challenge our team in creation and inspiration
“Our mission is to create innovative instore promotions, POS concepts
and product packaging of any kind. We develop, create and produce successful solutions to help retailers and brands in different retail environments gain market share, raise turnover, follow or set trends and help anticipate on shopper behavior and needs.”



Corporate Social Responsibility is a starting point for cooperating  


Vlastuin has a large network of partners within and outside Europe whit added value of our partners



Vlastuin is member of the SHOP Enhancing Retail organisation  


What we deliver

In-store POS solutions for every challenge

Packaging and displays have been at the foundation of our company for 50 years. But Vlastuin also thinks ahead, with future-proof solutions in digital signage, shop-in-shop, and category approach.

  • Packaging
  • Displays
  • POS stopping power tools
  • Category management & presentation
  • Shop-in-shop
  • Digital signage


What sets us apart

Vlastuin makes the difference

Vlastuin has for many years been a regular at quite a few leading brands in FMCG, fashion, DIY, perfume, and cosmetics, as well as in the retail sector – in Belgium, the Netherlands, and far beyond. Our formula for success? A balance between creativity, pragmatism, and experience.

Tailor-made solutions & teamwork

Our team always strives for a personal approach and a customer relationship worthy of the name “partnership”. Our driven, hands-on staff will listen, think with you, and lessen the workload where necessary.


Our customers



Our latest news

Conformo display: maximum efficiency

The Conformo floordisplay is a clever, cost saving solution to draw extra attention to your product, with exceptional logistic advantages. With a choice from 7 types of trays, that are delivered set up and glued, you easily create your display. Ready, set, go. Handling can be done on the production line, very efficient, per tray. Once stacked, the trays are easily and securely connected. Save time, storage and handling cost. In addition, up to 14% CO2 is saved compared to...
20 December Read more

Trends in gift packaging translated into original concepts

Opportunities, creation and the practical detailing, summed up in a study programme Two thirds of all our purchasing choices are made in the store, and at the same time a packaging is assessed within 2 seconds on average. Gift packaging offers many opportunities to present a product in a unique manner for a special target group, or linked to a specific (seasonal) moment, so that the product gains attention and attracts buyers. During her study programme at Vlastuin, student Anouk...
23 October Read more

Mr. Flexx début at Albert Heijn

Price favourites presented in flexible and sustainable display system Mr. Flexx can be admired in more than 400 Albert Heijn supermarkets as of mid-October. This most flexible and sustainable display system will be deployed for the ‘AH Price favourites’. These are more than 1,000 products, both fresh and for the store cupboard, of good quality at the lowest price. Specially developed version A frame made from 100% recyclable ABS was specially designed in the Albert Heijn corporate style for this...
18 October Read more

Our new Project Manager: Wesley van den Bedem

From the beginning of September, Wesley van den Bedem joined our team as Senior Project Manager. We would like to introduce him to you. With more than 15 years of retail experience, the in-store world is far from unknown territory for Wesley. He began his career as a layout draughtsman at A.S. Watson and then developed into a project coordinator for formula design and a space manager. Over the past few months, he has been working on branch concepts and...
01 October Read more