Our expertise




Digital Signage




POS Displays


Stopping Power


Instore Solutions

Project-management & Sourcing

Concept & Shopper-marketing

What we are?

As a dynamic family owned company we are already for over 50 years involved in finding solutions for our customers questions and challenges. Product packaging or POS concept, or digital solutions and many other requests are the basic elements that challenge our team in creation and inspiration
“Our mission is to create innovative instore promotions, POS concepts
and product packaging of any kind. We develop, create and produce successful solutions to help retailers and brands in different retail environments gain market share, raise turnover, follow or set trends and help anticipate on shopper behavior and needs.”



Corporate Social Responsibility is a starting point for cooperating  


Vlastuin has a large network of partners within and outside Europe whit added value of our partners



Vlastuin is member of the SHOP Enhancing Retail organisation  


What we deliver

In-store POS solutions for every challenge

Packaging and displays have been at the foundation of our company for 50 years. But Vlastuin also thinks ahead, with future-proof solutions in digital signage, shop-in-shop, and category approach.

  • Packaging
  • Displays
  • POS stopping power tools
  • Category management & presentation
  • Shop-in-shop
  • Digital signage


What sets us apart

Vlastuin makes the difference

Vlastuin has for many years been a regular at quite a few leading brands in FMCG, fashion, DIY, perfume, and cosmetics, as well as in the retail sector – in Belgium, the Netherlands, and far beyond. Our formula for success? A balance between creativity, pragmatism, and experience.

Tailor-made solutions & teamwork

Our team always strives for a personal approach and a customer relationship worthy of the name “partnership”. Our driven, hands-on staff will listen, think with you, and lessen the workload where necessary.


Our customers



Our latest news

Optimally off-line

  Inspiration from Leo van de Polder We are literally going off-line in the port of Scheveningen, the new home base of Leo van de Polder, Global Development Director at Shop! With many years of retail experience under his belt, he explains his vision of current developments. EXECUTION IS THE HERO Whether we’re talking Europe, the US or China, the discussion everywhere mainly focuses on online, off-line and omnichannel; it’s a worldwide thing. The challenge facing retailers, brand manufacturers, producers...
05 April Read more

Back in Baarn from February 1st

On Friday February 1st, we are moving back to our office in Baarn. These last months a lot of work has been done on the ‘Koetshuys’ preparing it for the next phase and we are looking forward to going back to our renewed ‘home’. From February 1st onwards our address is:  Vlastuin Guldenhoflaan 25 3743 AS Baarn Until January 31st we are located on our temporary address: Vlastuin Nijverheidsweg Noord 60-33 3812 PM Amersfoort Of course, you can also reach...
23 January Read more

Vlastuin MULTI DISPLAY wins silver Superstar Award

The new year has started vigorously with a silver Superstar Award for our reusable Multi Display 2.0 prototype. For the 25th time the Superstar Awards were organised in cooperation with Viscom Düsseldorf, Europa’s tradeshow for visual communication from 8 until 10 January 2019. In total 93 displays were nominated and we are proud to have won silver in the category Prototype. CO2 reduction Multi Display offers a resource saving alternative for the traditional cardboard displays. A modular system, produced from...
16 January Read more

HEMA chocolate letter display

For the third year in a row, the special HEMA chocolate letter displays are instore showing  three types of letters, optimally protected and presented. John Huissteden, packaging specialist and already working at HEMA for 37 years: “The displays are developed in collaboration with Vlastuin and two chocolate manufacturers and extensively tested on the logistic demands. In order to fit the entire alphabet in one display, it is slightly higher than the regular shelves, making stability extra important. The trays are...
12 November Read more