For the third year in a row, the special HEMA chocolate letter displays are instore showing  three types of letters, optimally protected and presented. John Huissteden, packaging specialist and already working at HEMA for 37 years: “The displays are developed in collaboration with Vlastuin and two chocolate manufacturers and extensively tested on the logistic demands. In order to fit the entire alphabet in one display, it is slightly higher than the regular shelves, making stability extra important. The trays are…

Read More Read More

For 2018 Mondelēz Belgium planned a campaign around the international marketing theme “Do you speak Oreo?“. In a commercial, the American cookie is recommended by the American actor Owen Wilson in Dutch and French. The Belgians are addressed in their only language and Belgian symbols like Manneken Pis, Belgian chip shops and cones have a central role in the campaign. Based on the campaign and it’s symbols, a retail concept was developed after some brainstorm sessions with Simen Verbiest, category…

Read More Read More

Thomas Gerritzen ACCOUNT MANAGER We are happy to inform you about our new Account Manager Thomas Gerritzen. Combining design, communications and digital applications knowledge, he has a strong sense of bringing together the right disciplines. NICE TO KNOW In his previous job Thomas worked as Event Manager, creating the link between the customer and colleagues, hosting and presenting big events. Also, as a hobby photographer, he likes spending his time capturing unforgettable moments at events like concerts. Born and raised in Amersfoort,…

Read More Read More

In a pop-up store in Amsterdam, an extraordinary product was sold during a couple of weeks: world peace in a box. Several designs were offered, for example to give as a present. Vlastuin delivered digital screens to this pop-up store, used by the organisation of this shop to further emphasize their message interactively. More info on www.wereldvredestore.nl  Customer: Matise Amsterdam.

Read More Read More

Already for 36 years, Vlastuin is located in the ‘Koetshuys’ in Baarn, built in 1891. Just like our activities are continuously developing, our office is also ready for a next phase. Temporary address: until Thursday Januari 31 To ensure our activities and service during the construction work, we are located on the address below from Monday September 10 until Januari 31: Vlastuin Nijverheidsweg Noord 60-33 3812 PM Amersfoort the Netherlands Of course, you can also reach us by phone and…

Read More Read More

Look-O-Look’s Sweet Candy Deal and Candy Hot Dog are both fun, recognizable gifts that get attention instore by their unique shape. For these two new products in the take away range, Vlastuin developed the packaging solutions. The packaging for these products is designed to emphasize a take away appearance. Specific requirements were taken into account regarding the fixation of the candy, stability, food approved packaging and the need to fit the existing Shelf Ready Packaging. To show the candy and…

Read More Read More

For Bayer Garden’s natural weed remover, Vlastuin developed a shelf decoration with use of our modulair mounting DecoSmart system. The product’s most important USP’s are visualised in a prominent way. Natria Flitser removes weeds on the pavement very effectively, showing result very quickly, already in three hours. The product contains 100% natural active ingredients and is best used in the growing season between March and September. By using an eye-catching visualisation of the benefits, this seasonal product becomes top of…

Read More Read More

Easily create an organized, efficient tasting in the right atmosphere. Croustico delivers high quality bread and bakery products to supermarkets, lunchrooms and petrol stations. As part of the communication campaign, introducing Croustico’s new range of focaccia’s, Vlastuin developed a sampling stand in close cooperation with communication agency Berlin. To convince the customer of the quality and great taste, sampling activities are set up in retail. Focaccia’s are baked on site and special toppings are added to give an extra touch…

Read More Read More

Presentation elements at biggest toy store. For the new, biggest ToyChamp store in Amersfoort, Vlastuin developed several category and brand presentation elements across the store. In this store, navigation for the shopper is important as well as special attention for specific categories or brands. The special Gondola Endcap designs mark the brand promotions At the end of the aisles promotional areas were created including side panels and LED signage. If desired, media players can be integrated on the shelves as…

Read More Read More

Interactive instore concept. Within Carrefour’s chocolate category in Zemst, Belgium, a new interactive instore concept was developed for Côte d’Or. By creating extra attention and by showing new applications of using Côte d’Or chocolate in combination with other ingredients, impulse buy is stimulated, which is essential in this category. Three digital screens at the top create interest and appetite appeal for cooking with chocolate. On a separate touch screen, the consumer chooses a recipe and the necessary ingredient list is printed…

Read More Read More