News

The Italian makeup brand Divage was launched in the Netherlands in late June by the Dutch distributor TRIND Cosmetics. It is exclusively available at a limited number of Etos stores in an especially developed makeup display. A reference display previously developed for Divage has been optimized in appearance and functionality, all done in close contact with the client. Divage stands for high quality and that is exactly what the furniture radiates. Future-proof With all different types of makeup displayed in…

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Soon we are introducing a new, flexible system, a sustainable POS solution. With a limited number of parts, a maximum flexibility in presentation and instore impact is achieved. Because of the reusable character of the POS display, up to 86% CO2 is saved compared to cardboard displays. In addition, this solution is a significant cost saving for our customers and a huge gain of time in preparing new campaigns. Watch the video below, already showing the new prototype.  

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Are you curious about the renovation of our office, the ‘Koetshuys’, built in 1891? We would like to give you an update. After the renovation of the facade and work done to create a more sustainable building, the finishing touch is being made on the interior, where the historical character  of the building is having a central role. In photo’s and video below, you can have a look behind the scenes.                  …

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Rituals unveils the seemingly meaningless moments we all tend to overlook and reminds you to experience them with joy and to bring balance to body and mind. One of Rituals’ collections it the renewed Ritual of Samurai for men, inspired by the grooming traditions of the ancient Japanese warriors, which is all about strength, control and self-assurance. For a limited number of Rituals shops, Vlastuin recently developed the Samurai game, testing your focus instore. Everyone that manages to complete the…

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  Inspiration from Leo van de Polder We are literally going off-line in the port of Scheveningen, the new home base of Leo van de Polder, Global Development Director at Shop! With many years of retail experience under his belt, he explains his vision of current developments. EXECUTION IS THE HERO Whether we’re talking Europe, the US or China, the discussion everywhere mainly focuses on online, off-line and omnichannel; it’s a worldwide thing. The challenge facing retailers, brand manufacturers, producers…

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On Friday February 1st, we are moving back to our office in Baarn. These last months a lot of work has been done on the ‘Koetshuys’ preparing it for the next phase and we are looking forward to going back to our renewed ‘home’. From February 1st onwards our address is:  Vlastuin Guldenhoflaan 25 3743 AS Baarn Until January 31st we are located on our temporary address: Vlastuin Nijverheidsweg Noord 60-33 3812 PM Amersfoort Of course, you can also reach…

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The new year has started vigorously with a silver Superstar Award for our reusable Multi Display 2.0 prototype. For the 25th time the Superstar Awards were organised in cooperation with Viscom Düsseldorf, Europa’s tradeshow for visual communication from 8 until 10 January 2019. In total 93 displays were nominated and we are proud to have won silver in the category Prototype. CO2 reduction Multi Display offers a resource saving alternative for the traditional cardboard displays. A modular system, produced from…

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For the third year in a row, the special HEMA chocolate letter displays are instore showing  three types of letters, optimally protected and presented. John Huissteden, packaging specialist and already working at HEMA for 37 years: “The displays are developed in collaboration with Vlastuin and two chocolate manufacturers and extensively tested on the logistic demands. In order to fit the entire alphabet in one display, it is slightly higher than the regular shelves, making stability extra important. The trays are…

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For 2018 Mondelēz Belgium planned a campaign around the international marketing theme “Do you speak Oreo?“. In a commercial, the American cookie is recommended by the American actor Owen Wilson in Dutch and French. The Belgians are addressed in their only language and Belgian symbols like Manneken Pis, Belgian chip shops and cones have a central role in the campaign. Based on the campaign and it’s symbols, a retail concept was developed after some brainstorm sessions with Simen Verbiest, category…

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Thomas Gerritzen ACCOUNT MANAGER We are happy to inform you about our new Account Manager Thomas Gerritzen. Combining design, communications and digital applications knowledge, he has a strong sense of bringing together the right disciplines. NICE TO KNOW In his previous job Thomas worked as Event Manager, creating the link between the customer and colleagues, hosting and presenting big events. Also, as a hobby photographer, he likes spending his time capturing unforgettable moments at events like concerts. Born and raised in Amersfoort,…

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